MADRID–(BUSINESS WIRE)–April 21, 2022–
Bird Global, Inc. (NYSE: BRDS), a leader in environmentally friendly electric transportation, today announced Europe’s first joint private-public bike-sharing integration in the Spanish capital, Madrid, between Bird and the Madrid Municipal Transport Company (EMT).
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Bird Launches Smart Bikeshare Program in Madrid, Spain (Photo: Business Wire)
“Madrid’s municipal transport company is leading the way in bringing more sustainable mobility solutions to residents and visitors, and Bird is committed to doing everything in its power to support them,” said Brian Buccella, Vice – Bird’s Chief Global Policy Officer. “This innovative joint integration of bike share is a perfect example of how cities and transport providers can work hand-in-hand to improve mobility for all while promoting mode shift towards eco-friendly transport. the environment.”
The announcement follows the city’s €1 billion investment in EMT introduced by Mayor José Luis Martínez-Almeida earlier this year. Thanks to this collaboration, Bird’s shared e-bikes are now integrated into Madrid’s Mobility 360 public transport app and the city’s BiciMAD public self-service bike is now available through the Bird app. By providing increased visibility and access to BiciMAD and Bird e-bikes, the integration aims to help EMT become a decarbonized company with a sustainable energy model while promoting increased mode-switching of carbon-emitting internal combustion engine cars. pollution in the city.
How it works
To access BiciMAD bikes, riders simply tap on the clearly marked bike icons on the Bird service map. Each icon indicates a BiciMAD station and the number of bikes available at each. Once tapped, riders will immediately connect to BiciMAD where rentals can be initiated in moments. Additionally, Bird Bikes are now also accessible in Madrid’s Mobility 360 transport app alongside BiciMAD and BiciMAD Go vehicles. The location and battery level of Bird Bikes are clearly visible, along with a feature which allows cyclists to calculate the route, time and estimated cost of the trip.
Bird’s commitment to multimodal electric mobility
A pioneer in the micro-electric sharing industry, Bird aims to replace the billions of short car trips that take place around the world with trips in environmentally friendly micro-electric vehicles. The company launched its iconic scooter to provide car-dependent people with a fun, innovative and eco-friendly way to get from point A to point B, or as a connector for last-mile transportation solutions.
As the popularity and adoption of shared e-scooters has grown, Bird has introduced shared e-bikes to the market aimed at meeting the transportation needs of people who want to travel 3-5 miles, or who prefer to sit on a micro-electric vehicle. Bird’s Smart Bikeshare program, which launched last summer, is the industry’s only offering designed to amplify the reach and use of local bike-sharing service providers through public-private partnerships. Thanks to the program, cities can also use the bicycles offered by Bird. The innovative Smart Bikeshare integration is currently available in US cities such as Los Angeles, Austin, San Antonio and Milwaukee, as well as European cities such as Rome, Bordeaux and now Madrid.
About the bird
Bird is an electric vehicle company dedicated to bringing affordable and environmentally friendly transportation solutions, such as electric scooters and electric bicycles, to communities around the world. Founded in 2017 by transportation pioneer Travis VanderZanden, Bird is growing rapidly. Today, it provides fleets of shared electric micro-vehicles to riders in more than 400 cities around the world and offers its products for purchase at www.bird.co and through major retailers and distribution partners. Bird works closely with the cities in which it operates to provide a reliable and affordable transportation option for the people who live and work there.
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KEYWORD: EUROPE SPAIN UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: SPORTS ENVIRONMENT INTERNET OTHER TRANSPORTATION PUBLIC TRANSPORT TECHNOLOGY BIKE/BIKE TRANSPORT
SOURCE: Bird Global, Inc.
Copyright BusinessWire 2022.
PUBLISHED: 04/21/2022 09:02 / DISK: 04/21/2022 09:03
Copyright BusinessWire 2022.