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Dior is heading to Spain this summer. Artistic director Maria Grazia Chiuri will present her Cruise 2023 collection on June 16 at Plaza de España in Seville, the house announced on Monday.
The event “will showcase the excellence of Andalusian craftsmanship and culture through the creativity of local artists and artisans”, according to a statement from the house. “Dior and Spain, and more specifically Andalusia, were forged as early as the 1950s and have since grown stronger,” the statement said.
Dior has been bullish for the past two years on cruise shows. Dior held physical shows for a cruise in Piazza del Duomo in Lecce, Italy in July 2020, and at the Acropolis in Athens in June 2021. The house has also just announced that it will present its pre-fall collection 2022 on April 30 in Seoul, South Korea. His spring 2023 men’s pre-collection will be unveiled on May 19 in Los Angeles. “We strongly believe in physical shows,” said Pietro Beccari, CEO of Dior couture. Business in vogue earlier this year.
Industry-wide, physical shows for cruise collections are back in effect as pandemic restrictions ease in the West, after houses downplayed their number of runways per year. Louis Vuitton is organizing its cruise show on May 12 at the Salk Institute in San Diego; and Chanel will unveil its cruise line on May 5 in Monaco. Meanwhile, Gucci has a show scheduled for May 16, at a location yet to be announced.
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